Happy Meal® Toys: We've had a play
Happy Meal® Toys have been providing children with hours of play time over the past 39 years in the UK, and we want to ensure the toys and books we offer are fun, engaging and durable.
That’s why we’re testing a new approach to help us choose the right material for the right toy.
This move is the latest in an ongoing journey, and we are committed to continuing our research and development to find the best possible materials that produce great toys, while helping us work towards our global sustainability goals.
The science bit
We’re using the Mass Balance approach for some of our Happy Meal® toys to help ensure they’re robust enough to last for hours of playtime. This process is a little complicated, so let us explain the key stages involved…
Sourcing
To create the plastic material businesses like us need, our suppliers mix fossil-fuel materials, and renewable or recycled raw materials, such as used cooking oil. We then use this to make some of our iconic Happy Meal® toys.
Producing
Our suppliers provide us with certificates to confirm the amount of renewable materials we’ve purchased when it comes to making some of our toys.
Testing
Our toys are rigorously tested, to ensure quality and safety remain at the heart of everything we do, while continuously improving our manufacturing process.
Sourcing
To create the plastic material businesses like us need, our suppliers mix fossil-fuel materials, and renewable or recycled raw materials, such as used cooking oil. We then use this to make some of our iconic Happy Meal® toys.
Producing
Our suppliers provide us with certificates to confirm the amount of renewable materials we’ve purchased when it comes to making some of our toys.
Testing
Our toys are rigorously tested, to ensure quality and safety remain at the heart of everything we do, while continuously improving our manufacturing process.
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Be a Wastebuster!
In the UK, we’ve teamed up with Wastebuster through the Recycle to Read programme to encourage families to rehome or recycle any old or broken small hard plastic toys, once they’ve finished playing with them.
Recycle to Read is a collective initiative that is building a new system for recycling plastic toys, while donating books to schools to support children’s literacy.
Toy collections are launching soon! Schools can sign up now, so communities can begin earning Planet Care Points for when the programme launches.